Cambridge Chamber of Commerce – Web Marketing and Social Media Event

Las month’s Cambridge Chamber of Commerce event – Web Marketing and Social Media for Small Businesses – was billed as an opportunity for members (and others) to get a handle on what’s happening in these areas. We had started planning for it back in May and event came off really well.

There were three panelists:

Me (that’s GregPC) – I tried to set things up by talking about social media in a general sense, why someone might consider using social media and to get started.

Scott Smigler, Exclusive Concepts – Scott addressed search engine optimization. I hear this term bandied about all the time but probably haven’t given it the thought or consideration it deserves. I thought Scott did a great job explaining the concept, making it relevant and giving people enough information and ideas to get started.

Matt Malloy, Zipcar.com – Matt was terrific. He’s the VP of Marketing and Sales Operations and he was really the proof in the pudding. Here’s a company that succeeded and grew through the disciplined use of social media and Web marketing. Having a well-considered and integrated plan was really Matt’s mantra; and he made a strong case that made a lot of sense to me and to many of the attendees.

The three of use were very ably introduced by our own Lisa Pintchman (kudos to Lisa!) There were 40 or so people in the room and they asked really good questions once we’d wrapped up the formal program. Caryn Saitz, who coordinated the event, did a nice job putting everything together and the venue, the gallery at 38 Cameron in Cambridge, was also very cool.